Demand for yoga, barre and Pilates keeps growing, and margins stay thin. What helps most costs nothing in hardware: members who feel known, and teachers who aren’t on their own. In development
TeachersMaya: a plan for every class this week, reminders on time.
MumsPostnatal stage reviews due for 3 members.
Quietly fading5 intro members — their before/after cards give a reason to talk.
Intro months that become memberships
Newcomers are known from their first class, offered the right class at booking, and see how they felt before and after. You see how many intro members stay.
Retention through how people feel
Before/after and milestones are the reason to come back. When a regular fades, their teacher gets a reason to talk — not a discount code.
A procedure for hot classes
At booking, pregnant members are gently offered a warm or prenatal class under your rules. In class, heat signals for members who wear a strap. Every event goes in the safety log.
Consent you can show
Consent to touch, set by members and kept on record — the goal is zero complaints about touch.
Teachers on their own
In studios that open only for class, a “need help” button reaches the duty manager, and the app works without internet.
Your most loyal members
Mums after a birth, people with a back that is getting better, members over 60 — they stay when they feel looked after.